PDS Academy Founder
Ski School Instructor | Pro-training Coach | Race Club Coach
With over 20 years’ experience under his belt James is the co-founder of PDS Academy, along with Craig Robinson. Starting off at the tender age of 10, James quickly rose through the ranks to become a member of two British Ski Teams in both Alpine and Telelmark racing.
Since retiring from racing, James has become a BASI trainer in both Telemark and Coaching, delivering courses in the UK and abroad. He was an active coach for the British Junior team and has a keen interest in developing young skiers from grass route level upwards.
James is a qualified as a First Aid trainer and has run courses for all instructors ranging from gap students to ski school directors.